GK Streak Experience
A milestone for the audio industry: the first Chinese IEM developed with a Brazilian team, introduced with a physical event of its own.
"What does it feel like to create a product that will reach the whole world? Indescribable."
The GK Streak Experience event, put together with a lot of care by our company Sonether, is a milestone for the audio industry: for the first time, a Chinese brand developed a product in collaboration with a Brazilian team and held a physical event to introduce it.
More than that, this event opens the door for more Chi-Fi brands to enter the Brazilian market and get closer to consumers, offering a unique experience to try and get to know their products, strengthening brand recognition and purchasing power.
About the Streak
- Hybrid 1DD + 1MPT driver configuration
- Driver configuration and tuning developed with Sonether
- GK's first product built together with a Brazilian team
- Launched with a dedicated in-person listening event
GK Streak by the numbers
50+
people at the in-person launch experience
11
creators, reviewers, and outlets involved
~100kg
of food donated through the event’s charity drive
Launch milestones
The first direct collaboration between Brazil and a Chi-Fi brand as a whole
Sonether took part in defining the drivers and refining the tuning
Product launched and distributed internationally
GK Streak: from development to market
The GK Streak shows how Sonether can take part in building a product from the ground up. We worked on driver configuration and tuning philosophy, helping turn the foundation of the GK Kunten into a technical evolution built to reach an even bigger audience.
Our work continued after development. We coordinated sending the GK Streak to six strategic creators: Rick WTF, Saty Tech, IhPavanello, Mind The Headphone, 1tec9, and Rayane Fortes. Combined, the channels featured in this activation represent more than 1.2 million followers and subscribers across Instagram, YouTube, and TikTok.
The project also earned coverage from specialized outlets and channels, with participation from HiFiHub (Vitor Valeri), Game Audio Academy (Thiago Adamo), AvaliaSom (Marcelo Dosec), and André Fontes.
Among the content produced, the Reel published in collaboration with Saty Tech passed 60,000 views, along with more than 2,769 likes and 322 shares. On YouTube, Neoliberalindo's full video reached more than 3,100 views and 259 likes — about 2.4 times the channel's own subscriber count.
To round out the launch, we held an in-person experience in São Paulo dedicated entirely to the GK Streak. More than 50 people got to listen to the product, talk about its development, and get a close look at the concept we built together.
The result was a campaign that connected product development, technical validation, content, influence, and in-person experience. More than just promoting a new pair of headphones, we helped build its identity and introduce it to the Brazilian market.
Campaign reach
462K+
views across the featured creator content
1.2M+
combined audience across the featured creators
8K+
likes across the campaign
322
shares on the top-performing post
Creators and reviewers involved
Not just six — the project reached a whole ecosystem of creators, reviewers, and specialized outlets.
A look back at the day.
